Red Bull Music Academy Starts Second Term
Red Bull’s recent embrace of dance music through the Red Bull Music Academy is a probably one of the best examples of a brand getting involved with music in a positive way. Taking place in a different city each year, RBMA comprises of a series of educational events and unique live club experiences that aim to enrich the scene of each metropolis the project visits.
This week the second term of RBMA takes place in London and features a mind bending array of inspired club experiences. Highlights include a 70’s inspired Roller Boogie that showcases performances from authentic American roller boogie pros and a rare set from Moodymann A.K.A. Detroit’s Kenny Dixon Junior – one of the world’s most elusive and revered purveyors of disco and deep house. If the night is even 50% as amazing as the trailer for the Saturday Night Fever spin-off, Roller Boogie (above), then this will be something truly special.
Other musical picks include a special night celebrating 12 inch vinyl culture that sees an array of top DJ’s play for 12 minutes; with X-Press 2, Ronnie Size and A Guy Called Gerald just some of the famous names taking part. All proceeds for the event go to War Child, a small international charity that protects children from the brutal effects of war.
Also as part of the RBMA program there will be a preview of Sonar Festival at The Roundhouse featuring hip hop maven DOOM, and a night curated by the emphatic Flying Lotus at Fabric. The series of events is climaxed with the folks from the legendary Secretsundaze party taking over Paramount – a venue on the top floor of an Oxford Street office block that offers spectacular 360˚ views of the capital. Who needs the London Eye?!
