Shazam Meets… Asher Roth
For anyone who’s ever been to SXSW, you’ll know that trying to dash between meetings in the Texan heat can be tricky; especially when your GPS has decided to direct you ten minutes in the wrong direction. While we managed to secure a valuable few minutes of Asher Roth’s crazy schedule, it was touch and go whether we’d make it or not. With the help of a local taxi driver, we arrived to find Asher huddled unassumingly in the corner of a Texan sports bar, the Def Jam signed rapper seemed relaxed and perfectly at ease with our time keeping.
While the ‘I Love College’ singer, grabbed some much needed SXSW sustenance, we discussed his experiences of the festival, the pressure of delivering ‘Is This Too Orange?’ and what happened when he decamped to Miami for a week, to work with Pharrell Williams.
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