Every year, DJ Fresh seems to smash out a track that distills the essence of the freedom of youth during a carefree summer, and then unleash it on an unsuspecting public who then have no choice but to tap toes and nod heads (or give in to temptation and spin around like whirling dervishes). Remember Louder? And Gold Dust? Well then.
The video for “The Feeling” was directed by Ian Ogilvie, and features a gorgeous group of twenty somethings generally hanging out, looking fabulous, and riding around Tokyo on tasty customised scooters known as Space Invaders. “I really wanted to go out to Tokyo and explore this subculture as it was something I’d heard about through a friend, Dan, at Bathing Ape, and it’s yet to be documented much outside of Japan,” Ogilvie said in an interview with Digital Spy. “‘The Feeling’ is about being out there doing what you enjoy with your friends, so I wanted to capture real people on these amazing, futuristic bikes cruising Tokyo’s neon streets. The video follows on from other works I’ve done looking into graffiti and other youth cultures in the UK.”
DJ Fresh first got into dance music in the early 1990s. “There were these kids in the top year of my school, and one guy who was always in trouble – the naughtiest dude in school – but for some reason we kind of got on,” he said in an interview with I Like Music. “He used to come and tell me about these raves that they used to sneak out of school and go to. He gave me a tape, which I listened to on this school music trip (we used to go on these trips just to get out of the school and buy cigarettes!), and I just listened to it on repeat over and over again for the whole night. I was totally blown away by it and I just wanted to make that myself.”
Fresh – who was awarded Best Producer at the Drum & Bass Awards this year and Best Dance Act at the Urban Awards – is currently prepping new album Nextlevelism, which is due out in October this year. The album features sizzling acts like Dizzee Rascal, Rita Ora, Professor Green, The Fray, Rizzle Kicks, and Ms Dynamite. Although some of Fresh’s old skool fans aren’t fans of his new direction, for him, there’s no end in sight for the popularity of drum and bass. “It feels like a well-kept secret,” he went on. “I’ve always wanted to change that in the sense of letting more and more people enjoy it without destroying what it is about it that makes it special. But it’s also rebellious. There’s something about being involved in drum and bass that makes you feel like you’re involved in some kind of revolution.”
The Feeling is out on Ministry of Sound recordings on 23 September 2012; new album Nextlevelism is out 1 October 2012.