Tag Of The Day! Rihanna ‘Rude Boy’
Rihanna’s obsession with outlandish fashion and OTT stage wear have always meant that her videos are visually impressive affairs; but it looks like the Barbadian singer may well have outdone herself with the video to her latest single, ‘Rude Boy’. Directed by Melina Matsoukas - a woman who’s been putting a striking visual stamp on trails for the likes of Beyoncé, Lady Gaga and Lilly Allen - the video utilizes a shed load of effects and visual trickery to create one of the most striking music promos that have been released so far this year. One minute the screen fills with lurid comic book style graphics and animated boom boxes, then flips to moody monochrome for a break down. The whole treatment is quite similar to the one that was used for M.I.A.’s video for ‘Boyz’, but it’s certainly one that works. As standard, Rihanna sports a series of racy outfits throughout – the most insane of which would have to be an all in one gold lame body suit coupled with a leopard skin train-driver’s cap. Rhianna even rides a lion in the video!
The single is out now in the USA and out next week in the UK.. To purchase from iTunes click here.
