JLS – Beat Again (Syco)
Despite being piped to the X Factor crown last year, it looks as though cheeky R&B boy band JLS could still be headed for pop stardom. Although the band couldn’t match the vocal gymnastics of eventual X-factor winner Alexandra Burke, the group’s youthful charm and colour coded outfits still managed to win them plenty of fans. In the early weeks Jack The Lad Swing, to give JLS their full name, found themselves in the bottom two of the competition but by the semi finals the group had turned it around, gaining the most votes in the penultimate week of the competition.
Whilst Alexandra Burke will have to compete with a plethora of female acts to gain attention of the music buying public, Leona Lewis, Duffy, Adele and La Roux to name but a few – JLS are probably the only ‘proper’ boy band around at the moment. This is especially odd when you consider it was only a few years ago that boy bands were the dominant force in British pop and you can bet Simon Cowell has already spotted the potential for JLS to conquer the profitable teenage music market. With this in mind, JLS go for the pop jugular on their first single, ‘Beat Again’, which is reminiscent of a Blue single with touches of Lady Gaga-esque production. Fresh from a recent tour with Lemar and the X-Factor winners, expect JLS to launch a full on assault on the charts in the next few weeks.