Multi-platinum recording artist Demi Lovato, set new records with Shazam in a unique promotion tied to her upcoming Fall European tour. This past Spring, Demi announced she would be touring Europe. With the help of her loyal fans, the self-proclaimed “Lovatics,” Demi mapped out her European tour dates based on the number of Shazam tags for her song “Neon Lights” in various markets. The response was overwhelming, with more than 4.5 million Shazams throughout the campaign!
“Shazam is thrilled that we were able to play a part in Demi’s European Tour,” said Peter Szabo, Head of Music for Shazam. “We were blown away by the passionate response from her Lovatics across Europe. One fan even Shazamed 4,000 times on the first day! We’re always looking for fun new ways to use Shazam data, thanks to Demi and her team for innovating with us.”
Demi Lovato recently announced her upcoming dates for Europe, touring with Enrique Iglesias. The dates are on sale now, and listed below. Demi’s tour dates with Enrique mark the second leg of her current world tour, with more dates to be announced soon. Lovato just returned from a whirlwind press and promotion of the UK, where she performed to sold out crowds at Koko and GAY. Her current UK single, “Neon Lights,” is now available on iTunes.
Demi Lovato’s European tour dates are as follows:
November 18 – Amsterdam, NL – Ziggo Dome
November 20 – Antwerp, BE – Sportpaleis
November 21 – Paris, FR – Bercy
November 23 – Dublin, IE –Q2 Arena
November 25 – Glasgow, Scotland – SSE Hydro
November 27 – Birmingham, England – NIA
November 28 – London, England – O2 Arena
November 29 – Manchester, England – Phones 4 U Arena
For more information, or frequently asked questions, visit the Shazam Support site.